TADA gears up for U.S. ride-hailing market on June 10

By Kamal Ahmed

Following months of preparation, regulatory approvals, and timeline adjustments, the much talked about the zero-commission ride hailing company ‘TADA’ is poised for a beta launch in the U.S. market on June 10.

In an unexpected twist, company’s launch will not carry the TADA name. Instead, the company received Taxi and Limousine Commission (TLC) approval to operate as ‘Zero Commission LLC’ in New York City.

According to a circular issued by the company on Friday, official launch of the company is set for June 29th. “We have officially secured TLC operating license (Base License Number: B03757) under the name of “Zero Commission LLC”.

“Before our big debut, we will be rolling out a beta launch around June 10 th , 2026…We refused to cut corners because your legal protection is our top priority, and today, we have the official green light,” read the circular which was communicated via email to more than 43,000 drivers across the Big Apple.

Talking to the ‘TLC Drivers Voice, MD. Moinul Hossain, a long-time app-based driver, welcomed the company’s market access saying it will create a level playing field in the market.

He said, the city’s commercial auto market is almost on the verge of collapse thanks to the monopolized and dominated by ‘ONE’ Transportation Network Company (TNC).

“We work so hard to make money, but we can’t take home that much of our earning as Uber Technologies, Inc. takes 50-60 percent of our income,” he said. In the face of competition, the driver added, Uber might come up with good deals for their drivers and passengers.

“This will be a big relief for both the drivers and passengers,” Hossain opined.

Kay Woo, founder of Zero Commission LLC, in a Facebook/Meta platform post on Friday, said, “We need to deliver the collective voice to the market here in New York to change the ride-sharing industry. If we fail to deliver the collective voice, we may end up going back to the old system and then again being extracted over and over again.”

“But we don’t want right! So, let’s challenge and let’s unite it and let’s deliver our core message to the City of New York,” said optimistic Kay.

Unlike Uber, which retains a portion of each fare along with various platform fees, the Zero Commission LLC model levies a modest, fixed platform fee per ride. Drivers retain 100% of the fare, subsequent to the deduction of city-mandated taxes and regulatory fees.

However, critics and labor activists say corporates always encourage clients offering lucrative offers at the beginning, but when as they grow with a high volume of customers, they neglect the clients.

When contacted for comment, a prominent labor advocate, speaking on condition of anonymity, stated, “We will need to observe how the company operates and how it treats its drivers moving forward.

“At this stage, there has been little communication from the company regarding a significant portion of its passenger base, and we remain concerned surrounding these matters,” the activist pointed out.

Founded in Singapore in 2018, Zero Commission LLC has established itself as a growing player in the ride-hailing industry, completing more than 150 million trips worldwide.

The company currently operates across several Asian markets, including Singapore, Cambodia, Thailand, Vietnam, and Hong Kong, and has positioned itself as a zero-commission alternative to traditional ride-hailing platforms.

As part of its global expansion strategy, New York City has been selected as the company’s primary entry point into the United States market. Following its planned launch in New York, Zero Commission LLC intends to expand operations across additional East Coast markets in the coming months, aiming to broaden its presence and offer drivers and passengers an alternative transportation platform.